Short Term Thinking

Short-term Thinking (usually) = Trouble
Think back on the business disasters of the last decade.
What they have in common is short-term thinking. Making the quarterly numbers. Maximizing quick profits. Jumping in to a hot market to make a killing. Lying to close business. Inflating the numbers to get a big buyout.
Building a sustainable business and a stellar reputation is a long-term project. Oaks take years. Squashes take weeks.
Here’s the ugly truth: people do what they are incentivized to do. And for most people, short-term incentives win out over long-term results.
There are no short-cuts. You need to build for the long haul. Which means patience, vision, and concern for others, not just yourself.
Do for others what you have them do for you. You won’t find this practiced at Enron-like companies. Invest your professional time in companies that think long-term; or, if you’re creating your own organization, make this a foundation stone.
You might not get the applause from the superficial crowd. Be convinced that that’s a very good thing!
Taken from Seven Profound Business Truths found at http://brandimpact.files.wordpress.com/2010/04/seven-profound-business-truths1.pdf

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